Flip-flops are the footwear of the poorest people of the world, so this is why it is featured on our logo and its significance is at the heart of our appeal.
The Flip Flop Appeal, is our flagship fundraising campaign that began in 2005. SERVE has been able to advocate for vulnerable communities with the Irish people because of this appeal.
It allows SERVE to share the inspiring story of the Thai women who create our Fair-trade Flip Flop pins at income generating projects ran by the Good Shepard Sisters in Nong Khai, Thailand.
The project’s goal is to empower women to become self sufficient and live a dignified life.